When Elitah a unique consultancy organisation specializing in Finance/HR and Marketing services turned to us for help with their brand identity we knew exactly what to do to make Elitah brilliant…
- okapi evolve product
- Brand identity
- Complete suite of brand assets
We took them through Evolve our branding product which is designed to adapt, revolutionise or launch a brand to market. Developing everything from the Brand identity to the look and feel courtesy of our award-winning designers.
The brief for Elitah was to develop a brand identity, define their brand purpose and positioning and create a distinctive look and feel that is true to their new purpose.
The first step of the Okapi process is Discover which allows us to understand the brand and get under the skin ultimately answering the following questions:
- Why does Elitah exist?
- What does Elitah stand for?
- How they express ourselves?
Following the research phase we then defined their Brand purpose, a summary that distills down Elitah’s DNA.
Why we exist? Support organisations with expert skills in specialist functions.
What we stand for? Professionalism, high level of expertise. We own it.
How we express ourselves? Clarity, confidence born through experience – been there done that. Authoritative.
With the fundamentals in place for Elitah we could now begin to develop the look and feel as an expression of the brand purpose.
We created a suite of assets to bring Elitah to life:
- Brand logo
- Colour palette
- Style guide
- Social presence – LinkedIn